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Emails are my favorite marketing strategy. If you follow me on Insta, you’ll know how frequently I nerd out about emails. Especially directly following a social media outage (insert eye roll). If you’ve been a client of mine, you’ll also know I almost always add an email strategy to my services because, well, here are […]

Why email marketing should be a cornerstone of your marketing strategy

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I love working with entrepreneurs who understand how important it is to build their email list and send emails on the regular. I often get asked how someone can entice a website visitor or social media follower to drop their email in exchange for something of value. There are a gajillion ways you can do […]

Five email list builders that WORK

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Launching your own business involves an endless amount of tasks. Between business planning, budgeting, developing out your product or services, licensing, supplies to purchase and on and on, you may struggle to catch your breath. Looking for a way to make it easier? Allow your fellow boss babe to lend a hand. Here’s a quick […]

A marketing checklist for your startup

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Have you created a marketing journey for your audience, or a marketing maze? When you think of your marketing as platform-based rather than journey-based, you are likely forcing your audience to jump through hoops to access what you offer. When a client contacts me about improving their marketing, they’re usually talking about sending some emails, […]

Why your business needs a marketing journey, ASAP

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Should you hire a digital marketer? Should you hire a part-time digital marketer? Should you outsource to a marketing agency? Is the investment into marketing worth the money? Is your business ready to support a full-time or part-time digital marketer? Or, could you outsource your digital marketing to a pro and save a ton in […]

When to hire a digital marketer or outsource your small business marketing

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If you’ve followed me for long, you know I’m ALLLLLLL about simple, consistent marketing. I coach business owners that whatever they’re realistically going to DO is a better plan than aiming for what’s overwhelming and hard to keep up with. BUT…. Your audience still needs frequent messaging from you to actually convert. 47% of buyers […]

Why not sending emails is costing your business

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I am immersed in the world of digital marketing. Between my corporate job and side-hustle, I’m strategizing and creating online and offline content (print or networking collateral) on a daily basis. Not only am I constantly creating marketing for other entrepreneurs, I have to keep up with my own as well. So what does a […]

What a digital marketer’s marketing plan looks like

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This has been a big year for Lindsey Wagnon Marketing The business went from concept to concrete with four new clients and considerable traction on following. I’m still navigating so much, but I can pinpoint a few specific things that helped a lot! If you’re a girl boss in the early days of launching a […]

The five best things I did to help grow my small business

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You launch a new website, expecting an immediate onslaught of email inquiries and online purchases. But after a few weeks of little to no emails, blog comments, store purchases or lead generating downloads, you realize something: Websites are very needy. You – and probably a web builder, designer, copywriter (or that rare three-in-one person like […]

How to get more visitors to your website

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