I love working with entrepreneurs who understand how important it is to build their email list and send emails on the regular. I often get asked how someone can entice a website visitor or social media follower to drop their email in exchange for something of value. There are a gajillion ways you can do this but here are a few that have worked well for me.
My audience devours these. I guess because when you’re slammed trying to parent, build a business, keep up with the chores, manage your time well and feel productive, a good checklist comes in handy.
I love to boil my advice down to actionable lists that are easy for someone else to apply to their life. If you’re familiar with Adobe Acrobat or Canva, these are pretty simple to make. If you want to make a big splash by promoting/advertising the list on social, you may want to hire a graphic designer to turn it into serious eye candy. If you’re looking for ideas, refer to your social posts or blog posts for inspiration on what you can break down into steps.
I’ve called these by different names before – a website audit, a strategy session, a content coaching session but essentially they’re all just a specific type of consultation. I’ve had a lot of interest when I offer these. Just be sure you can actually afford to give your time away with these types of opt-ins as they can really drain the clock. I like to put a limit on openings to prevent from over extending my time investment. These offers are probably the most effective for me in building my email list, and have often provided a no-pressure, soft introduction to a new client.
I offer the deepest discounts to those who refer me. Referrals are gold so it’s worth it to put an attractive offer on them. I typically ask my current email list for referrals and a nice percentage off certain services in return. For these, you’ll want to make sure you give instructions on how the follower can get the referral incentive. For example, make sure you explain; forward this link to a friend and get 20% off such-and-such when they purchase. Just telling people to give you referrals without clear instructions will only make them wish they knew how.
I’ve added a quiz to my site before and it’s been very well received. Quizzes are kind of irresistible when they’re presented as a fun way to get great info, guidance or a silly, unexpected answer. Simply search Google for a quiz platform and you’ll find plenty to choose from that are created to help build your email list, many of which have free versions.
Access to free trainings
I give out a lot of free advice via social media, my emails and this blog but I am careful to save more in-depth training for those who give me their email or join my Facebook page. Want to get more instruction from me on a topic? You’re going to need to at least opt-in or join a page for that.
Sites like teachable.com are great for hosting educational videos, you can use a Facebook page for live videos (they save on the page so your followers can always view the content later) or upload to YouTube, make the link private and ask for email addresses in exchange for the private link. These are all ways you can become everyone’s favorite free advice giver.
Okay now your turn! I’d love to know what email opt-ins and list building ideas have worked best for you! Leave your comment below! Oh, and if you’d like to be on my email list to see what goodies my favorites get, email me to let me know.