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Should you hire a digital marketer? Should you hire a part-time digital marketer? Should you outsource to a marketing agency? Is the investment into marketing worth the money? Is your business ready to support a full-time or part-time digital marketer? Or, could you outsource your digital marketing to a pro and save a ton in […]

When to hire a digital marketer or outsource your small business marketing

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If you’ve followed me for long, you know I’m ALLLLLLL about simple, consistent marketing. I coach business owners that whatever they’re realistically going to DO is a better plan than aiming for what’s overwhelming and hard to keep up with. BUT…. Your audience still needs frequent messaging from you to actually convert. 47% of buyers […]

Why not sending emails is costing your business

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I am immersed in the world of digital marketing. Between my corporate job and side-hustle, I’m strategizing and creating online and offline content (print or networking collateral) on a daily basis. Not only am I constantly creating marketing for other entrepreneurs, I have to keep up with my own as well. So what does a […]

What a digital marketer’s marketing plan looks like

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This has been a big year for Lindsey Wagnon Marketing The business went from concept to concrete with four new clients and considerable traction on following. I’m still navigating so much, but I can pinpoint a few specific things that helped a lot! If you’re a girl boss in the early days of launching a […]

The five best things I did to help grow my small business

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I was delighted when Ebony contacted me about providing an email campaign for her business, Next Level Career Services. This lady knows recruiting, resume’ writing, interviewing and career next steps backward and forward. She had recently launched a website but needed a consistent way to stay in front of her audience and drive future clients […]

Email Campaign | Next Level Career Services

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You launch a new website, expecting an immediate onslaught of email inquiries and online purchases. But after a few weeks of little to no emails, blog comments, store purchases or lead generating downloads, you realize something: Websites are very needy. You – and probably a web builder, designer, copywriter (or that rare three-in-one person like […]

How to get more visitors to your website

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Admittedly, sometimes it feels like social anxiety is beating me (at least beating me up on the inside, even if I manage to put on a good face). But my battle with this particular type of fear and anxiety is one I win far more frequently than lose. And that’s what I want to focus […]

How I (am continuously) beating social anxiety

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As entrepreneurs, we spend a lot of time hearing about target audience from the boss gurus we follow. It’s Marketing 101 to know who your ideal client is and drive your marketing message and placement toward that type of person. Obviously, my target audience is small business owners. More specifically, small business owners who aren’t […]

Who your target audience is NOT

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It was SUCH a pleasure to support this boss babe with a brand new website! Christie is a dream client – knows what she wants, but is also a team player in the journey to the final product.     Christie wanted an eCommerce SquareSpace website where she could market her resilience coaching for women, […]

Christiecaro.com | SquareSpace website design with commerce functionality

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I’ve worked full-time in the marketing department at Movement Mortgage going on four years. I began as a copywriter, which transitioned into content strategist, then the marketing communications manager leading a team of 6 and now the Director of Sales Marketing over a team of 9. I oversee our sales marketing strategy, campaigns, content, project management, […]

Movement.com | Home Page Website Content

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