It’s February, 2023 now and I have some new marketing trends and consumer behavior insights to share so you can focus your 2023 marketing on the most strategic, current methods. Here’s what’s “in” in marketing, followed by what’s old news or no longer as effective in marketing. What 2023 marketing needs most 2023 Marketing needs […]

A virtual CMO can be a modern alternative to a traditional in-person CMO. Alongside the advantage of being able to work with a virtual CMO who can be located anywhere, they are often more affordable. Hiring a full-time Chief Marketing Officer for your business with close to or higher than six-figure salary requirements can seem […]

Deciding whether to hire a freelance marketer or a marketing employee can feel like a daunting and confusing decision. Although both workers have the ability to perform the same services, there are certainly differences between the two that can help you determine which choice is best for your business. First, let’s take a look at […]

When you’ve reached that pivotal moment in your small business and are ready to hire some marketing help, going with a larger digital marketing agency, a small digital marketing agency (or boutique marketing agency as we like to call ourselves), hiring a full-time or part-time marketing employee or contracting a freelance marketer are all options […]

As a business owner, a decision you will likely have to make is how and when to hire marketing help. Like most aspects of running a business, knowing when to make a decision like this at just the right time rather than prematurely or when it is perhaps too late is enough to keep many […]

My e-commerce clients have consistently seen 40-50% of sales from their email marketing. This means the analytics contribute that final action-taking step of the marketing journey to email the majority of the time. This does not mean no other marking methods contribute to their customer’s purchase – but it DOES mean that most often, an […]

As an entrepreneur, you’ve probably wondered how much money you should spend on your small business marketing. Especially once you’re fully launched, turning a real profit, and realize you need marketing to continue growing and meet climbing sales goals. Here’s the advice I give my potential agency clients when we’re discussing how much they should […]

Hiring a virtual marketer or new marketing employee is the first step. Now, you have to learn how to make your working relationship a success. If you’re a small business entrepreneur with a growing company, you may have faced the process of finding a great marketer – maybe in the form of a virtual chief […]

How do I get more sales from my small business marketing? This is the question I get all the time. While sales – or a lack of them – can stem from problems other than marketing, here are the most common reasons I see for poor sales results with our marketing agency clientele. The marketing […]

One of the proven methods to great marketing – and actually converting that marketing to sales – is touchpoints. Fair warning, we’re going to get nerdy in this one. As consumer behavior becomes more measurable thanks to those trackable cookies (the kind online, not freshly baked), marketing gets more defined and scientific. These days, you […]