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Consider this your friendly guide to understanding and applying basic SEO techniques in 2024, minus the techy mumbo-jumbo. What is SEO, Anyway? I’m so glad you asked because this brings up a huge point. SEO in 2005 is massively different than SEO in 2024. Today, optimizing your marketing content for search is no longer only […]

SEO in 2024 best practices for new business owners

Increase your SEO in 2024 (ps. it’s not just about Google anymore)

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For a lot of the small business owners I’ve spoken with, marketing and lead generation are more challenging in 2023 than they have been in the previous few years. Personally, I don’t think it’s one specific reason – I think marketing right now is challenging due to a mixed bag. Big tech changes, a tough […]

Why isn’t my marketing working in 2023?

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The time for your business to start outsourcing marketing has come. You have signed the dotted line and paid your first invoice to begin working with a marketer you have hired for your business. You are feeling excited, relieved, and a little anxious to move forward with this huge commitment, but what exactly should you […]

What Can You Expect When You Outsource Your Marketing?

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You have come to the conclusion that now is the time to hire marketing help for your business. You know that this is a positive step, but what kind of marketing help will make the most sense for you? Should you bring on an employee? Find a marketing freelancer? Use a service like MarketerHire or […]

The Costs of Hiring Marketing Help

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Things have been far from quiet over here at Lindsey Wagnon Marketing. We are rolling right into 2023 with new and revised virtual marketing services to support small businesses all throughout the next year. Although December is often associated with excitement surrounding the holidays and the approach of new beginnings, it can also leave business […]

2023 Virtual Marketing Services

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It’s February, 2023 now and I have some new marketing trends and consumer behavior insights to share so you can focus your 2023 marketing on the most strategic, current methods. Here’s what’s “in” in marketing, followed by what’s old news or no longer as effective in marketing. What 2023 marketing needs most 2023 Marketing needs […]

2023 Marketing Trend Predictions Based on 2022 Consumer Behavior

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A virtual CMO can be a modern alternative to a traditional in-person CMO. Alongside the advantage of being able to work with a virtual CMO who can be located anywhere, they are often more affordable. Hiring a full-time Chief Marketing Officer for your business with close to or higher than six-figure salary requirements can seem […]

What Does a Virtual Chief Marketing Officer Do?

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Deciding whether to hire a freelance marketer or a marketing employee can feel like a daunting and confusing decision. Although both workers have the ability to perform the same services, there are certainly differences between the two that can help you determine which choice is best for your business. First, let’s take a look at […]

Should I Hire a Freelance Marketer or a Marketing Employee?

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When you’ve reached that pivotal moment in your small business and are ready to hire some marketing help, going with a larger digital marketing agency, a small digital marketing agency (or boutique marketing agency as we like to call ourselves), hiring a full-time or part-time marketing employee or contracting a freelance marketer are all options […]

How Using a Small Digital Marketing Agency Can Save You Money

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As a business owner, a decision you will likely have to make is how and when to hire marketing help. Like most aspects of running a business, knowing when to make a decision like this at just the right time rather than prematurely or when it is perhaps too late is enough to keep many […]

How to know when it’s time to hire marketing help