Consider this your friendly guide to understanding and applying basic SEO techniques in 2024, minus the techy mumbo-jumbo.
What is SEO, Anyway?
I’m so glad you asked because this brings up a huge point. SEO in 2005 is massively different than SEO in 2024.
Today, optimizing your marketing content for search is no longer only about ranking on Google. Many online apps and platforms are majorly relying on user search inquiries to get users to the content they want.
Which means you need to understand how to optimize for search on Instagram, on TikTok, on Pinterest, on YouTube, on Facebook and on and on. If it has a search feature, you should be optimizing for it.
The good news is once you understand the basics, you can apply this to all your marketing content and it will improve your search ranking wherever you’re publishing.
Also, not to majorly date myself but I had a blogging for SEO gig back in 2005. Yes, in the B.C. era. So I’ve followed SEO utilization and trends for a looonnnggggg time.
I remember when keyword stuffing was the actual strategy. Don’t do that.
Simply put, SEO is about making your content (whether it’s your website, blog, or social media platform) more visible and attractive to search engines like Google or their own platform search feature. It’s a key player in digital marketing, applicable across various platforms beyond just your website.
The secret to great SEO: Think like a searcher
- It’s Not Just Technical: You don’t need to be a coding wizard. SEO is more about how you write your content. When people search, they use certain words – the best way you can do SEO in 2024 is to think hard about what those words are and put exactly that into your messaging.
- Think Like a Searcher: The golden rule of SEO is to put yourself in the shoes of your audience. What are they typing into that search bar? HINT: It’s probably not going to be the first thing you assume. This takes some mental shifting and practice.
Easy SEO Strategies You Can Implement Now
Ready to get found by searchers with SEO in 2024 best practices? Here are some straightforward strategies:
1. Know Your Audience – like, really know them
- Define Your Target Audience: Your marketing, including SEO, should be laser-focused on your ideal customer.
- Narrow Down your Audience: Avoid being too broad. The more specific you are, the more effective your SEO will be.
- Don’t try and get found by every Joe-Schmo typing in “healthy cookie recipes”. Instead, go for the smaller population typing in “healthy chocolate chip cookie recipes”.
2. Keyword Research
- Start with Search Terms: Think about what your audience would type into Google.
- Use Variations: Explore different phrases that lead to your products or services.
- Check Google Suggestions: When you type a possible search phrase into the search bar, Google offers a list of related search terms – use them for inspiration.
3. Create Fresh and Unique Content
- Avoid Copy-Pasting: Google loves originality. Ensure your titles, descriptions, and image captions are unique.
- Keyword Stuffing is a No-No: Old-school techniques like stuffing your content with keywords won’t work. Keep it natural and conversational.
4. Utilize Every SEO Opportunity
- Fill in SEO Descriptions: Use the SEO sections on your website effectively. Write comprehensive, relevant descriptions.
- Images Matter: Name your images and use ALT text for further optimization.
5. Be Specific and Conversational
- Write as You Speak: Ensure your content feels personal and engaging.
- Cover All Bases: Don’t leave any SEO opportunity untapped – from website settings to image descriptions.
Bonus Tips: Beyond the Basics of SEO in 2024
- Avoid Generic Terms: Specificity is key. Narrow down your keywords to stand out.
- Geographical Keywords: Include locations in your keywords to target local customers.
- Descriptive Adjectives: Make your keywords more descriptive for better targeting.
Wrapping It Up
Remember, modern SEO is all about careful messaging.
It’s about understanding your audience, using the right keywords, and consistently updating your content. And remember, if you ever feel stuck, there’s always more help available – whether in online forums, private groups, or through professional assistance.
So, go ahead, give these strategies a try and watch your digital presence soar! 🚀
Doing SEO in 2024 well can seem daunting at first, but with these beginner-friendly tips, you’re well on your way to mastering the basics. Keep experimenting, keep learning, and most importantly, keep shining in your entrepreneurial journey! 💪🌟
By Lindsey Wagnon, Founder of Lindsey Wagnon Marketing startup marketing agency and startup marketing automations specialist