Read this post →

Are you wondering how long it takes before your marketing should be expected to begin boosting sales or lead conversion? Do you get impatient to see marketing results? I do!  As business owners, we should be interested in how our marketing is doing and regularly check performance, but I have also seen clients give up […]

How long it takes for marketing to work

Read this post →

Email marketing makes small business better. In fact, it surprises me how little emphasis a lot of business owners put on growing an email list and sending that list regular emails. I think many entrepreneurs get distracted by the attractional qualities of their website, social media and ads, and neglect to recognize the conversion power […]

Six data-driven tips for stronger email performance

Read this post →

I did it. I quit my full-time corporate marketing job and made the leap to full-time entrepreneurship as a small business marketing agency. Today, August 19th, 2019, marks my first official day as a small business owner. I honestly wasn’t sure what this day would feel like. The day I’ve had pinpointed between the proverbial […]

My marketing agency side-hustle is now my full-time small business! Cue the confetti!

Read this post →

When I speak with small business owners, their main issue is not creativity, know-how or desire to run an effective marketing strategy. Their issue is time. Great small business marketing takes time and many preferred marketing methods like emails and social media can start to feel like full-time jobs if you’re doing them right. Every […]

Four ways to automate your small business marketing

Read this post →

Emails are my favorite marketing strategy. If you follow me on Insta, you’ll know how frequently I nerd out about emails. Especially directly following a social media outage (insert eye roll). If you’ve been a client of mine, you’ll also know I almost always add an email strategy to my services because, well, here are […]

Why email marketing should be a cornerstone of your marketing strategy

Read this post →

I love working with entrepreneurs who understand how important it is to build their email list and send emails on the regular. I often get asked how someone can entice a website visitor or social media follower to drop their email in exchange for something of value. There are a gajillion ways you can do […]

Five email list builders that WORK

Read this post →

Launching your own business involves an endless amount of tasks. Between business planning, budgeting, developing out your product or services, licensing, supplies to purchase and on and on, you may struggle to catch your breath. Looking for a way to make it easier? Allow your fellow boss babe to lend a hand. Here’s a quick […]

A marketing checklist for your startup

Read this post →

ONE Canal Point is a real estate development in Grand Cayman, Cayman Islands. Its partner owners needed someone to support launch marketing, plus consult on marketing strategy and provide several ongoing services including social media posting and engagement, Facebook ads, Google ads and email blasts to an extensive email list. Since engaging Lindsey Wagnon Marketing, […]

Marketing Management | ONE Canal Point

Read this post →

Have you created a marketing journey for your audience, or a marketing maze? When you think of your marketing as platform-based rather than journey-based, you are likely forcing your audience to jump through hoops to access what you offer. When a client contacts me about improving their marketing, they’re usually talking about sending some emails, […]

Why your business needs a marketing journey, ASAP

Grab the Market Research Manual

The four-page market research guide for new entrepreneurs and experienced business owners alike. What to ask, how to ask it and when to renew your insights. Stay on top of regular research, customer feedback, emerging trends and increase your sales through smarter decision making.