Networking, for introverts, can initiate an immediate, stomach-churning rejection of any social context involving presenting your business pitch or doing uncomfortable icebreakers with a bunch of professionals in suits.
I can relate. But I want to help you shift that mindset, because it’s 2024, and networking for introverts means we don’t have to do anything nightmarish to network in a way that gives our businesses lift.
Embrace Your Business Startup Squad
In my Savvy Startup Marketer world, we are big fans of embracing the power of our immediate circle of people to kickstart our businesses.
This approach not only saves money but also grants us instant access to potential audiences. It’s about making the most of our personal networks to give our business that initial nudge or push it needs.
This is a safe, convenient and comfortable first step into putting ourselves out there more as new business founders.
In my podcast Savvy Startup Marketer, I actually explain how to identify your Startup Squad AND leverage that particular group for startup business momentum. If you need to take this first step, go here to listen to episodes one and two.
Inevitably, however, our business can stall or even decline if we don’t push ourselves to step into broader forms of networking.
Networking for Introverted Business Owners
The thought alone can seem overwhelming, but fear not. Networking for introverts – those of us who aren’t naturally inclined toward it can be manageable, and dare I say, enjoyable. Here are a few ideas you really need to try (because they’ll give you that early entrepreneurial confidence that attracts leads!)
1. Broaden your business network by socializing with intention
Look for opportunities to socialize that could naturally lead to business conversations. This doesn’t mean attending hardcore networking events (unless you’re up for it). Instead, focus on social gatherings with a sprinkle of business. Volunteering, book clubs, or even local community events can serve as excellent platforms to expand your network without the pressure.
The key here is to make it more about the social skills and putting yourself in community then feeling like you HAVE to talk business. BUT be ready to let your business be a topic of conversation if the moment presents itself. And don’t be shy about it, either. Your confidence in your new business is important.
2. Skill Development Classes
Business owners benefit tremendously from there being a local class for everything these days.
Consider taking classes that align with your business needs or interests. This could be anything from copywriting to business planning to bookkeeping. These settings are perfect for meeting people with similar interests or business backgrounds, offering a two-for-one benefit: you enhance your skills while building your network.
Make sure, however, to actually have conversations with other students in these classes. Even a brief share about the business you’re launching can lead to a potential collaboration or customer.
3. Engage in Facebook Groups
Facebook groups can be a goldmine for introverts trying to do more networking with like-minded individuals. Whether it’s a group of local entrepreneurs, hobbyists, or even parenting groups, these platforms offer a chance to share experiences and, when appropriate, introduce your business to potential customers or collaborators. Remember, active participation is key—don’t just lurk!
4. Prepare Your Elevator Pitch
When the opportunity arises to talk about your business, be ready with a concise and compelling elevator pitch. Share your enthusiasm and vision confidently, even if you’re still ironing out the details. People are drawn to passion and determination, so let yours shine through.
Wrapping Up
Networking for introverts can seem daunting, but with the right mindset, it’s just socializing with a little intention – something everyone can master.
Embrace the opportunities to learn, grow, and connect. Your entrepreneurial journey is unique, and every step, even the small ones, is progress.
Remember, we’re in this together. If you’re an established female business owner with insights to share, or if you have questions or topics you’d like us to cover, drop a comment below to exercise your “putting yourself out there” muscle.
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