As my longtime followers know, email marketing is one of my favorite ingredients of an effective small business marketing strategy. So when I reached out to my email list at the end of 2019 to ask them what topic they were most interested in hearing more about in 2020, you can imagine my excitement when […]

A regular marketing audit can do more for your small business than constantly adding new content or platforms. Swap your normal content creation session with this marketing audit every quarter or six months and I can guarantee you’ll get more and better results from the platforms and content you’ve already invested so much time and […]

If you want to write content copy that leaps off the page, gets into the soul of your audience and compels them to really think about your offer – or at least give your message the time of day – you have to develop a skill that goes above and beyond a mechanical formula. And […]

Today marks three months of full-time entrepreneurship. Three months of doing something I’ve never done before in my 37 years. Three months that have felt more like three years. I can’t even wrap my mind around everything that has happened in a quarter of a year, but that’s what a blog is for, right? To […]

How to create content your target audience will love You have to create content your target audience enjoys in order for your marketing platforms (i.e. emails, social, website, blog, search engines…) to attract viable leads for your small business.  It’s not enough just to have a growing following. Within that following needs to be a […]

If I could sum up the primary fear small business owners have about their marketing, it’s not wasting money on ineffective ads or making content that doesn’t resonate with their audience or having a website that doesn’t convert well, it’s this: What if I send an email or post on Instagram or Facebook and I […]

How do you start a small business marketing plan? I can tell you how NOT to start it – with marketing goals. Wait, what? I’ve seen many entrepreneurs, and even business coaches, start a marketing plan with marketing goals. Makes sense, right? But here’s the thing, your marketing goals should directly align with business goals, […]

I know what you want tips on, friend. You want to know how you can triple your social media following in a month. Don’t we all!? While I can’t guarantee you’ll cream the complicated, somewhat unfair to small potatoes algorithms of Facebook and Instagram, I can give you  insider tricks to help your content be […]

Are you wondering how long it takes before your marketing should be expected to begin boosting sales or lead conversion? Do you get impatient to see marketing results? I do!  As business owners, we should be interested in how our marketing is doing and regularly check performance, but I have also seen clients give up […]

Email marketing makes small business better. In fact, it surprises me how little emphasis a lot of business owners put on growing an email list and sending that list regular emails. I think many entrepreneurs get distracted by the attractional qualities of their website, social media and ads, and neglect to recognize the conversion power […]