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The first year of business is an adventure filled with excitement, challenges and the undeniable thrill of turning your vision into reality. It’s also a make-or-break time period that will either catapult you into revenue growth, smooth processes and forward momentum OR keep you strangled with too much manual work, wasted efforts and confusing outcomes. […]

key decisions in the first year of business

The first year of business: Key decisions that promote long-term success

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Does your brand new business need social media marketing? My fourth Savvy Startup Marketer podcast ventured into spicy marketing territory. The hot topic? Why I firmly believe first-time business owners should steer clear of social media in their first year. Buckle up; it’s going to be an insightful ride. The Social Media Marketing Mirage: A […]

new female business owner startup marketing

Does a New Business Need Social Media Marketing?

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Building your own business website feels so easy…until you sit down to do it. That’s when it hits you; you have no idea what a good DIY business website actually needs. How many web pages does your website need and what should those web pages have on them? What kind of copy should you put […]

what does my website need?

What does my DIY business website need?

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Consider this your friendly guide to understanding and applying basic SEO techniques in 2024, minus the techy mumbo-jumbo. What is SEO, Anyway? I’m so glad you asked because this brings up a huge point. SEO in 2005 is massively different than SEO in 2024. Today, optimizing your marketing content for search is no longer only […]

SEO in 2024 best practices for new business owners

Increase your SEO in 2024 (ps. it’s not just about Google anymore)

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When you do this, you can always take a minimalist marketing approach with your small business. What’s this, you ask? It’s a shift in mindset: Focus on customers, not just new leads I get that this approach might sound a bit unconventional, but when you give it some thought, you realize customer happiness – and […]

how to make customers your best marketers

How to do Minimalist Marketing – Forever