Strategic, results-oriented marketing leader with 20+ years of experience — from scaling an INC 500 company to $1 billion, to delivering measurable growth for small and mid-sized businesses as a fractional partner since 2019.
Senior marketing leadership at an INC 500 company that grew to $1 billion during her tenure. Delivered strategy and enablement to 1,500 loan officers and real estate partners across 48 states, in both central brand strategist and franchise marketing partner roles.
Directed designers, copywriters, marketing ops and social managers — plus freelance hiring as needed.
Developed her own successor before moving on — leadership that builds lasting systems, not short-term wins.
Interim senior marketing leadership for founders and owner-operators: data-supported strategy, budget accountability, team building and vendor management under one-year partnerships averaging 2.5 years.
Auto detailing and paint, e-commerce retail, driving schools, education nonprofits, chiropractic and wellness, design studios, real estate and building.
Hired, directed and held accountable — kept when they earned it, replaced when they didn't.
24% average revenue growth, including a record-breaking month, powered by a fully automated 5,000-contact follow-up and nurture system.
SEO-driven traffic up 200% in 9 months, affiliate earnings doubled, and 40% of all sales generated directly through email marketing — almost entirely organic, no heavy ad spend required.
A new e-commerce and online course platform paid for itself in sales within 8 weeks, with local search rankings established in that same window and a fully automated purchase and customer follow-up system.
2,000 total leads and 300 qualified leads — 4x the original target, driven primarily by organic SEO.
Before going fractional, Lindsey spent 5 years in senior marketing leadership at Movement Mortgage — an INC 500 company that grew to $1 billion during her tenure. The same rigor now serves small and mid-sized businesses at a fraction of a full-time hire.
5 years at Movement Mortgage, an INC 500 mortgage company established in 2008 that grew to $1 billion during her tenure.
Delivered marketing strategy and enablement resources to 1,500 loan officers and real estate partners across 48 states.
Directed graphic designers, copywriters, marketing ops and social managers within the in-house marketing department.
Senior Copywriter → Communications Manager → Sales Marketing Director — and developed her own successor before moving on.
After working several years with Lindsey, I can say her common sense approach to the buyer's journey along with her tenacity to stay educated on an ever-changing industry makes her a star in the field of marketing.
Lindsey Wagnon is the ultimate professional! She was very attentive to the things I knew I wanted and even the things that I wasn't aware that I would need. It's a simple decision - just hire Lindsey.
Your steady leadership through so many changes, positive influence on the people around you and stellar example set for younger teammates will not be easily replaced. You've left a mark on our brand that will never go away – both in our marketing assets and brand messaging, and in the hearts of the people who work here.
Your leadership, mentorship, and support has meant the absolute world to me over the past year. I really do look up to you as a leader who I would like to emulate for the rest of my career.
Your marketing efforts must produce real return.
Your marketing team needs leadership.
Your executive suite deserves accountable ownership.
One conversation with Lindsey and you'll know she "gets it."
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