You launch a new website, expecting an immediate onslaught of email inquiries and online purchases. But after a few weeks of little to no emails, blog comments, store purchases or lead generating downloads, you realize something: Websites are very needy. You – and probably a web builder, designer, copywriter (or that rare three-in-one person like […]

Admittedly, sometimes it feels like social anxiety is beating me (at least beating me up on the inside, even if I manage to put on a good face). But my battle with this particular type of fear and anxiety is one I win far more frequently than lose. And that’s what I want to focus […]

As entrepreneurs, we spend a lot of time hearing about target audience from the boss gurus we follow. It’s Marketing 101 to know who your ideal client is and drive your marketing message and placement toward that type of person. Obviously, my target audience is small business owners. More specifically, small business owners who aren’t […]

Earlier this week, I met up with a friend just to chat about life. We said hello, ordered coffee and for the next hour and a half, compared our life history, each going back a few years, doing that thing where you cock your head to the side and scrunch your forehead in concentration to […]

Even for a full-time content creator (that’s me!), writer’s block is real. As I type this out, in fact, the tail end of a sinus infection and distraction of my toddler’s noisy toys (anyone else SUPER sensitive to noise while they work?) are causing the wheels of inspiration to turn about as fast as a […]

You would think authenticity in a marketing message would be one of the most natural skills for a business owner. Simply write like you talk. Convey a thought or idea the way you would standing in your kitchen or brainstorming with your team.  But how many of you girl (and guy) bosses are with me […]

If you struggle with anxiety, self-doubt, nagging little worries and difficulty fully relaxing, I have a diagnosis, and the remedy isn’t in pill form. Your problem may stem from a lack of being planted.  In the past six years, Philip and I have pressed through a lot of change. Some of it our choice, some […]

If you’re a small business owner trying to figure out why your pretty fantastic company can’t break through a growth ceiling, it may be this: You’re trying to be everything to everyone.  I know that’s not easy to hear, but from what I’ve seen in my time of helping brands become more extraordinary, this is absolutely the […]

Photo by Alexis Brown on Unsplash Being in a creative field, I’m surrounded by sickeningly talented people. Sure, I’m a decent writer, but God help my Canva attempts. I’m pretty sure my computer suppresses giggles (she’s a girl and her name is electra, btw) every time I crap out a design-challenged social post (follow me […]

Oh the copywriting sins I’ve committed – especially on my own marketing! From a longtime copywriter, here are a few things about writing and posting I’ve learned the hard way. We’ve all had those moments when saying something out of turn, inauthentic or unchecked damaged our personal reputation. Sometimes, in an effort to sound smart, […]