Your source for convenient Startup Marketing Pro Tips

As a small business owner, you’ll hopefully have reached or are looking forward to reaching that point where hiring help is the next step in continuing to grow your business and add to your team of professionals. But rather than default to the traditional full-time hire for marketing or any number of roles, you may […]

Like most industries, marketing is saturated with all levels of experience, knowledge and skill. Marketer is such a broad term, it seems it requires very little experience to slap the word on your social bio or promote marketing as part of your business, even if your main business isn’t intended to be as someone’s marketer. […]

Across the United States, COVID-19 related quarantines are slowly (or, in some cases, quickly) lifting. Many states are rolling out phased transitions back to “normal” – whatever normal is anymore. For a small business owner, what does the lifting of quarantine mean for marketing your business? Do you keep holding back until you can completely […]

As a business owner, you know you can’t stop functioning during a global crisis because your livelihood depends on continuing to sell your products and services. But you also know going about business as usual can come across as insensitive, ignorant and offensive to your audiences. How do you move forward gracefully? While I can’t […]

In short, yes. No matter what type of business you have, you can’t afford not to continue marketing even while there’s social distancing and widespread quarantine. The world may be hitting pause on life as usual to wisely curb the rise in coronavirus cases and prevent a much more catastrophic meltdown, but as business owners […]

You’ve finally been consistent with some marketing for your small business (pats self on back) but it’s been a few months with not a lot to show for the work and time invested. You don’t have much more website traffic, you haven’t had more calls or emails from potential clients and your audiences don’t seem […]

My small business clients are asking about SEO and it makes me so happy! Search engine optimization is no longer a term exclusive to web developers, designers and digital marketers. It’s becoming a widespread understanding among business owners that SEO is vital for a functioning, effective online presence. In fact, a great SEO strategy can […]

In doing a lot of early year marketing audits and strategies, I am noticing a common trend with many of the entrepreneurs I’ve been working with and doing strategy calls for – they need a basic marketing plan. Something that ties the pieces together and creates a customer journey.  When I talk to these business […]

As my longtime followers know, email marketing is one of my favorite ingredients of an effective small business marketing strategy. So when I reached out to my email list at the end of 2019 to ask them what topic they were most interested in hearing more about in 2020, you can imagine my excitement when […]

A regular marketing audit can do more for your small business than constantly adding new content or platforms. Swap your normal content creation session with this marketing audit every quarter or six months and I can guarantee you’ll get more and better results from the platforms and content you’ve already invested so much time and […]