Hiring a virtual marketer or new marketing employee is the first step. Now, you have to learn how to make your working relationship a success. If you’re a small business entrepreneur with a growing company, you may have faced the process of finding a great marketer – maybe in the form of a virtual chief […]

How do I get more sales from my small business marketing? This is the question I get all the time. While sales – or a lack of them – can stem from problems other than marketing, here are the most common reasons I see for poor sales results with our marketing agency clientele. The marketing […]

One of the proven methods to great marketing – and actually converting that marketing to sales – is touchpoints. Fair warning, we’re going to get nerdy in this one. As consumer behavior becomes more measurable thanks to those trackable cookies (the kind online, not freshly baked), marketing gets more defined and scientific. These days, you […]

In summary, this digital marketing agency’s primary aim is to offer small businesses not yet in that “larger revenue” category a virtual chief marketing officer without the high salary, employment costs and long-term commitment. If you’ve been following Lindsey Wagnon Marketing for more than a few weeks, you may have noticed there’s been a lot […]

As a small business owner, you’ll hopefully have reached or are looking forward to reaching that point where hiring help is the next step in continuing to grow your business and add to your team of professionals. But rather than default to the traditional full-time hire for marketing or any number of roles, you may […]

Like most industries, marketing is saturated with all levels of experience, knowledge and skill. Marketer is such a broad term, it seems it requires very little experience to slap the word on your social bio or promote marketing as part of your business, even if your main business isn’t intended to be as someone’s marketer. […]

Across the United States, COVID-19 related quarantines are slowly (or, in some cases, quickly) lifting. Many states are rolling out phased transitions back to “normal” – whatever normal is anymore. For a small business owner, what does the lifting of quarantine mean for marketing your business? Do you keep holding back until you can completely […]

As a business owner, you know you can’t stop functioning during a global crisis because your livelihood depends on continuing to sell your products and services. But you also know going about business as usual can come across as insensitive, ignorant and offensive to your audiences. How do you move forward gracefully? While I can’t […]

In short, yes. No matter what type of business you have, you can’t afford not to continue marketing even while there’s social distancing and widespread quarantine. The world may be hitting pause on life as usual to wisely curb the rise in coronavirus cases and prevent a much more catastrophic meltdown, but as business owners […]

You’ve finally been consistent with some marketing for your small business (pats self on back) but it’s been a few months with not a lot to show for the work and time invested. You don’t have much more website traffic, you haven’t had more calls or emails from potential clients and your audiences don’t seem […]